Featured on The Dieline: http://bit.ly/1EnYdtI
Roots Hard Cider is Milwaukee’s first traditional cidery, bringing the true craft of our nation’s core drink of choice to Wisconsin. Although, Roots is built upon history that doesn't mean we aren't afraid to break the mold. We make what we love and we want to share it in the best way possible, and the old school six-pack carrier didn't make the cut. Rather than skinning your knuckles on the tops of the caps and having no where to fit it in your fridge, "The Pack" is easy to carry six-pack and acts as an in-fridge dispenser. On top of that it uses 25% less paperboard and glue, so it's green too.